Zheng Dai
User Study Designer/Interactive Designer/Industrial Designer
Address: Skovvej 20, 1,118, DK-6400, Sønderborg, Denmark
Cell: +4525953381   Home: +4574134058   Email: 

To obtain a User Centered Design (Usability Design) or Interaction Design position in product/software/service development, utilizing my UCD knowledge and industrial design skills. 


My background is industrial design and multimedia design with working experience, including product design, website design, flash design, environment design, and animation design. At present, I am studying User Centered Design (Usability Design or User Experience Design) and Interaction Design for product/software/service and innovation.


·         Based on field research, generate concept and provide solution

·         Drawing diagram and sketching to communicate with teammates, and clients.

·         A positive team player with other designers and engineers

·         Practical knowledge of design methods and procedures

·         Fast learner on design software and proficient in many industrial standard design software

·         More than 3 years experience on visual design (website design, graphic design)


·         3D Design:  Alias (Studio tools), Solid Works, Maya, AutoCAD, 3DMAX, Rhino

·         2D Design:  Photoshop, Illustrator, InDesign, Painter, CorelDraw

·         Web design: Flash, Dreamweaver, Fireworks, GoLive

·         Multimedia:  Audition (Cool Edit), Premiere, After Effect, Cakewalk, Cubase

·         Office:  MS Office (Word, PPT, Excel, Visio), Acrobat Professional

·         Programming: ActionScript, Flex/MXML, VB, C++, HTML/CSS, ASP


·         MS (Degree expected: June, 2009) in IT Product Design at University of Southern Denmark, Denmark.  
This program focuses on User Center/Experience Design and Interaction Design for product research, development, and innovation.

Projects including:

·         The Spintop Microware – Action Technology
Designed a microwave controlled by using tilting, rocking, swaying, shaking, and spinning, which the shape likes a spinning top, instead of cold button and box.  

·         Wireless Heating Flowmeter Networks – User Center Design
Based on field research of user experience, we optimized the flowmeter system by a wireless networks and provided a movable center controller for user.  

·         Taarborg: becoming history – Experience Design
For tourists and visitors communicating historical heritage, we set some adjustment in the building. We provided a richer atmosphere that enhanced people experience. 

·         Emation Skull – Interactive lamp
Designed a lamp which can change the color by covering different parts in hand. Made a representable mock-up with microcontroller, including soldering, programming, and connection




BS (2006) in Industrial Design, at Beijing University of Technology, China.
This education focuses on design method and procedure. It trained me well on idea generating, art appreciation, and problem solving about a design object’s function and form.

·         Projects including:

·         Electroencephalography (EEG) Systems development project    
Worked as an industrial designer and developed an EEG system with electronic and software engineers. Designed the workflow for doctor and designed the physical interface for patient.

·         Three-wheel motorcycle and Passenger car design for 2008 Olympic Games

I designed a 3-wheel motorcycle for the handicapped and a passenger car for 2008 Olympic Games with engineer in a development team. Both of these projects utilize multi-energy system.



·         Young & Rubicam advertisement (full time)        Apr.2007 – May. 2007, Beijing, China
Position: Graphic Designer, Flash Designer
Task included: Design advertisements “Uniquely Singapore” for Singapore Tourism Board, AD and package for Bimbo baking company in china, and “2G hotmail mailbox” flash bar for Microsoft Hotmail.


·         Crossbow Technology Inc Beijing Representative Office (part time) JUL 2005 – OCT 2006, Beijing, China
Position: Product Designer and Interface Designer, working in an R&D team with structural engineers, Hardware engineers, programmers, and marketing specialists.
Tasks included:

·       ”Open Design Project” for market development and product development.

·       Design a new wireless sensor networks for easier and more appropriate to use

·       Design a web version interface for MoteView (software application for product)

·       Make a flash interface for customer get the information of MNAV

·       Design Icons, Pack Box, Flyers for Crossbow products 


·         BAS Enterprise Ltd. (part time)        JUN.2005 – Feb. 2006, Beijing, China
Position: Visual Designer and Training Specialist
Task included:

·       Design advertisement flyers for Synopsis and DynaSight (both are database software)

·       Make a Tutor Video for MicroScribe 3D Digitizing

·       Give a demonstration to clients, as part of the product service at Shanghai. 



·         Published a paper at SIDeR2008 conference (Student Interaction Design Research Conference). “The potential of artificial intelligence toys – a technology-based design approach” (2008, Sønderborg Denmark, Sponsor:  IT vest, Mads Clausen Institute)


·         Published a car design, “Dolphin”, on “Car styling (Volume 181, November, 2007)”. “Dolphin” is a bionic style design for single driving car.  (2007, Japan, Car Styling Magazine, Kaneko Enterprises,Inc.)


·         Honored special award for my design: “Three” at “07 International Invitation Competition for Concept Design of Metropolitan Vehicle”. “Three” is a compacted car designed with 3 seats in one row and an alterable trunk lid at rear. (2007, Beijing, China, Sponsor: Beijing University of Technology)

·         Honored winning award for my design: “Zone” at “Unicom new force national university student car design competition”. “Zone” is a single car, working in a sharing traffic system. Users rent and drive the car between stations. (2006, Changsha, China, Sponsor: China Association of automobile manufacturers)

·         Honored 1st award for my design: “Test Tea” at “Dialogue with Tradition National Invitatory Exhibit”. “Test Tea” is a sculpture design to express the feeling of rich and honor. (2006, Beijing, China,
Sponsor: Chinese Folk Literature and Art Society)



·         Jacob Buur, Professor, Mads Clausen Institute , University of Southern Denmark,

·         Wendy Gunn, Associate Professor, Mads Clausen Institute, SDU,

·         Qu Yanrui, Professor, Depart. of Industrial Design, Beijing University of Technology

·         My blog link:

Taarnborg Renew

Taarnborg: Becoming

A Question: what is
this project about?

Aim of this project
was to design in order to communicate historical heritage, to visitors of a
private museum, attending to cultural events.

Our scenery is
Taarnborg: a house from the Renaissance, famous because Hans Adolph Brorson
lived there. He was hymn writer and bishop of Ribe from 1741 to 1764, date of
his death. Nowadays Taarnborg is a private home and meeting place for lectures,
musical evenings and historical dinners.

Checking on the
past feedback: we found out that visitors at Taarnborg are usually groups of 30
up to 40 people. Age is from 50 to over 60 years old.

Some of them are
members of religious groups based on the local area, they share an interest in
local history, religion and philosophy. They attend meetings in Taarnborg to
know more about these subjects and to sing together Brorson’s hymns.


B Research issues:

1 to materialize
the time-line of Taarnborg in the place, into a tangible form that could be
experienced by the visitors.

2 experiment
techniques learned in school about user-centered design

3 to work on
boundary with: interior design (arrange
a setting suitable for users and activities), art
(to stir up an emotional response on people with an installation) and museology (make people aware of historical
heritage connected to that particular place through our setting).

4 Relate to our
feelings and respect the balance between: place, functions and people involved
(guests and inhabitants), so to make the experience of the visitors richer,
avoiding to spoil it.


C We had to deal
with many practical constraints:

1 predefined
environment and functions: we had to adapt to expectations of people with a
different set of values

2 financial: we
payed ourselves but all the expenses will be covered by Taarnborg.

3 Transportation:
we had to test our ideas in Taarnborg, so that we had to use part of our time

4 time constraints,
we started field studies Tuesday 8th of January, but we had to make
a demonstration already Sunday 13th in order to get an initial
feedback, the museum is now closed until April.

5 feedback: because
of tight schedule we could not get proper feedback, we had to rely on mails
which is the usual way the owners of Taarnborg get their feedback. One problem
is that we are getting very positive comments, probably only happy visitors
wanted to write to us. Then we presented in Danish, this also could contribute
to drive people to be more positive, they appreciated our effort and they
showed it clearly after our presentation.

We had to combine
different sources:

1 Brorson’s hymns
and life

2 History of the
place, that has always been connected to local power

3 Our knowledge
about design, use what we can do and know.


D Strategies

Given all the
constraints and the initial sterile atmosphere of the rooms, we decided to
explore the senses to deeply involve the guests and make them feel part of the
historical process.

We coordinated our team-work in relation with distance and travels, we
worked also at home exchanging files on internet, but more important we found
inspiration on each other ideas to enrich the setting with meaning. 

To optimize our time, we adapted already made things that could fit the
place and our concepts too


E Conclusions 

We had to deal with
many constraints and combine different sources, but we succeeded in creating a
richer atmosphere that enhanced people experience. We had a contact with some
of them: Bente would like to work more with us to develop further our concepts,
then the leader of the visiting group wants to recreate our setting in a room
from the 1200, they use for praying.

In this way we
became part of Taarnborg’s history together with the people who saw our work

Still more work is

We should explore
and develop further our concepts

: book lamp that plays Brorson’s music when someone approaches,
and a lamp for the basement that becomes brighter when people sing all together

audio: on
the first floor with noises of horses like there was someone passing by on the
street, and in the tower wind blowing and some whispers

experiment with
lights and shadows
: reflections of shadows and lights in the tower,
silhouettes on the windows of the first floor, projection of lights in the
basement to reproduce pre-existing windows that are not there anymore

collage: about
the time-line of Taarnborg, mentioning also our work

more direct
guest books and interviews, to get more precise feedback